First impressions matter-especially in the world of business. “Why?” you might ask.
Let us begin by talking a bit about neuroscience.
From a single glance, a pair of human eyes can absorb so much information very quickly that the human brain rapidly concludes whether a certain object is a threat or essential (safe or beneficial) to their well-being.
In just a matter of seconds, this subconscious process of evaluating information taken in has already greatly influenced a person’s mental state-and with it their choices.
This is what psychologists call “heuristics,” and this is what we, ordinary people, often call “intuitive judgment,” or simply “common sense.”
Whether we accept this idea or not, we can’t deny that it is clearly basic human nature for us to rely-although subconsciously-heavily on the initial piece of information our brains gather from a single glance.
These pieces are called “anchors.” The truth is that names are the best anchors. You just can’t simply name a delicious cake as “delicious chocolate cake.” Words matter.
Can we relate this to how web addresses and brand names are treated? Definitely yes! Before a customer can even think about it, they have already decided between visiting a website or not.
Can your choice of a name make that much of a difference? Yes! Can the same thing apply to domain names? All the more yes!
Consider how crucial the domain name of your blog is.
The naming of your NZ brand is a critical point in your business or endeavour because how your domain name appears in the market matters affects your reception, and with it your chances of success.
Naming is a branding process. Naming wisely is branding wisely. A name is an important tool for marketing. Your blog’s domain name is the “anchor” for your business, for the name itself is the foundation of your online and digital identity
Think of this way: a name is something that should help customers decide. “What sounds good is probably good,” is honestly what our brains tell us each time. Names will be the few first things the viewer will evaluate to know if something is interesting, relevant, and credible.
Here are 5 simple tips on choosing the best NZ domain name for you blog:
· The domain name must represent your brand. Remember that you will be using that domain name until the end. It is a commitment, so consider it carefully. Make sure the domain name is catchy, memorable, and does not sound like thousands of domain names out there. Be unique.
· “Less is more.” If your domain name is longer than it needs to be, the odds are good your NZ customers could mistype it several times before finding your correct page. Keep it short and simple, but not too simple to the point of being dull and uncreative.
· Take advantage of different domain extensions, don’t presume it has to be .COM. Make it local with a .NZ domain, or be creative with a gTLD for your industry – there’s so many to choose, from .FLORIST to .PHOTOGRAPHY and everything in between
· Avoid using numbers in your domain name. This might confuse your customers whether to type “6” or “six.” So just to be on the safe side, avoid using numbers.
· Do your research, in case the domain name you come up with is already taken or copyrighted. Don’t rush, but don’t take too much time either, since domain names sell quickly, and you may miss the domain of your dreams if you are too late.
Name your business carefully as you would your own child. Who knows if your domain name will be added as a verb in the dictionary, for example, Google?