Every business firm nowadays is taking advantage of technology. Business owners are trying out just about everything that could attract more customers, increase sales, and cut down operational expenses. With the advent of the internet, companies are bringing their businesses online in order to address their audience anywhere and at anytime, making sales and marketing a lot more convenient and compelling. One of the best ways they do this is by creating a corporate website.
A good website enables a company to penetrate and capture more profitable markets. It also allows for faster and more convenient way of sharing information, selling products and services, and reducing marketing costs. Without online visibility, you are likely to find yourself far behind your competitors.
To run your website online, you need a server. You can either invest on a physical or in-house server, or find a good web hosting service provider. Web hosting provides you with a virtual server offering a number of benefits similar to those you get from investing in an in-house or physical server. In web hosting, servers are housed in a data center where they are monitored and maintained by the web hosting service provider.
For most small and medium companies, investing in a physical server is often seen as a huge expense. Think about the cost of data center facilities, equipments, server installation, hardware and software upgrades, maintenance, manpower, and other costs associated with constant server monitoring and management.
Conversely, site hosting is less expensive, and can cut server expenses down by 25 to 80 percent. In contrast to having a physical server, web hosting service provides you with a virtual server offering similar benefits at a fraction of the cost. This includes 99.9% uptime guarantee, expandable storage space, 24/7 high-speed internet connection, and round-the-clock technical support. You won’t have to worry about server upgrades, troubleshooting, web security, physical facilities, and manpower. Your web hosting service provider will take care of all these.
Without the hassles of server management, site hosting service is an excellent option for business owners who want to focus on their core competencies.