In life you often want to have control over how things work out. Sometimes you want others to lead you along the way and tell you how things are going to be and you go with the flow. Being a follower, rather than a leader in the case of online marketing can sometimes work for you, while other times it can destroy your chances of success.
If you are just starting out, listening to a marketing “guru” can help you make some crucial decisions on what steps to take in order to get going. One of the most recurring themes that come out is the basics that you must start with in order to progress. This basic, is in reference to web hosting. The other main component that goes hand in hand with this is having your own domain as well. You can pick these up rather inexpensively from many places on the web.
When you get a domain, you are often offered a small hosting package, though this usually comes with limited capabilities as well. You lose a sense of control here and are not able to take the complete lead over what could possibly be available for your website compared to having your own host where you could incorporate more code (HTML etc.) that would allow you to have a higher functioning site.
The major thing you want to look for is what is known as the cPanel. This is short for control panel and is what allows you to manipulate you site to meet your needs. Adding code, blogs, forums, shopping carts and having access to easily load up files, pictures, audio and more are just some of the key features included in a cPanel that give you a tremendous advantage when designing your layout.
If you want to just go with the blog format, having the fantastico software will make you life easier in quickly being able to install your blog in a matter of minutes. Now, do not get me wrong, the blog itself will take quite a while in making it appear how you like it (which is a story for another article). This includes things like widgets, advertising/AdSense, banners, opt-in forms and much more. As the search engines are more friendly towards blogs as they are updated more, you have a better chance of receiving generic traffic than if you would if you went with a static website that never changed.
With the changes in technology occurring, it is not enough to just have a Facebook page or a twitter account, having a running website that people can view is important and again, stressing your ability to control it is the most important thing. There is no time like the present to start your own website. Everyone has the capabilities to have a great product in their mind, or even to promote a great product for someone else. The best way to become successful is to solve peoples problems and I am sure you have it in you one way or another to help solve something.
Now you just need to go out and start solving it while controlling it yourself!